“In the seventies, Bill McGee enticed me to be on the creative team for what turned out to be two highly-successful broadcast sales presentation films, Get It On! Get It On Radio Now!! and How To Make Effective Low-Cost Television Commercials. These films were the first of their kind in the industry and just one of Bill’s many innovative sales ideas which have earned him the title of ‘father of modern broadcast marketing.’”
– Robert C. Pritikin, Award-winning ad man and author of Christ Was an Ad Man
More about The Broadcasting Years, 1958-1989: Memoir of a Television Pioneer by William L. McGee